Grounded analytics, written down
We started as a small Bangkok practice helping regional DCs reconcile planning promises with dock realities. Today we still ship documentation first—because metrics only work when teams know what they mean Monday morning.
Principles
- Traceable definitions — every metric has an owner and a revision note.
- Operational patience — we batch alerts so supervisors can think.
- Honest scope — if data is too thin, we say so before the workshop.
- Field time — analysts spend hours on the floor, not only in slides.
Milestones
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2016
First multi-site inventory ladder
Pilot with a components distributor across two regional DCs.
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2019
Procurement intelligence practice
Formal scorecard facilitation for industrial importers.
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2024
Exception routing studio
Reusable alert routing kits for 3PL and e-commerce FCs.
Team
Naree Prasert
Operations analyst
Inventory policy, buffer design, ladder drills
Daniel Voss
Procurement intelligence lead
Supplier scorecards, risk reviews, category governance
Suchada Lims
Supply planning consultant
Warehouse flow mapping, cut-off alignment
Arthit Niran
BI developer
Metric pipelines, operational dashboards, alert routing
Marin Okada
Operations analyst
Forecast reconciliation, exception analytics
Priya Menon
Supply planning consultant
Network balancing, multi-site workshops
Chaiwat S.
BI developer
Data contracts, documentation for IT hand-offs
Helena Vogt
Procurement intelligence lead
Supplier forums, negotiation support materials
Noor A.
Operations analyst
Fulfillment metrics, carrier variance views
Yuki Tan
Supply planning consultant
3PL collaboration, buffer policy under outsourcing