Grounded analytics, written down

We started as a small Bangkok practice helping regional DCs reconcile planning promises with dock realities. Today we still ship documentation first—because metrics only work when teams know what they mean Monday morning.

Principles

  • Traceable definitions — every metric has an owner and a revision note.
  • Operational patience — we batch alerts so supervisors can think.
  • Honest scope — if data is too thin, we say so before the workshop.
  • Field time — analysts spend hours on the floor, not only in slides.
Team workshop notes and facility observation board in Bangkok

Milestones

  1. 2016

    First multi-site inventory ladder

    Pilot with a components distributor across two regional DCs.

  2. 2019

    Procurement intelligence practice

    Formal scorecard facilitation for industrial importers.

  3. 2024

    Exception routing studio

    Reusable alert routing kits for 3PL and e-commerce FCs.

Team

Portrait placeholder for Naree Prasert

Naree Prasert

Operations analyst

Inventory policy, buffer design, ladder drills

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Daniel Voss

Procurement intelligence lead

Supplier scorecards, risk reviews, category governance

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Suchada Lims

Supply planning consultant

Warehouse flow mapping, cut-off alignment

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Arthit Niran

BI developer

Metric pipelines, operational dashboards, alert routing

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Marin Okada

Operations analyst

Forecast reconciliation, exception analytics

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Priya Menon

Supply planning consultant

Network balancing, multi-site workshops

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Chaiwat S.

BI developer

Data contracts, documentation for IT hand-offs

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Helena Vogt

Procurement intelligence lead

Supplier forums, negotiation support materials

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Noor A.

Operations analyst

Fulfillment metrics, carrier variance views

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Yuki Tan

Supply planning consultant

3PL collaboration, buffer policy under outsourcing